Dataflo + X + Consumers

finish the week strong.

Welcome to the end-of-week wrap-up where we share tools, tips, and ideas that help drive your growth efforts forward. This week we highlight Dataflo for Saas, Twitter is now X, and consumer confidence jumps in July.

Dataflo for SaaS

Over the last couple of weeks, I’ve been testing our Dataflo’s solution to connect tracking and commonly used SaaS systems into an easy-to-understand dashboard—I have to say I am quite impressed.

You can connect customer service from the intercom, Google Analytics, Hubspot, and more into one solution and view. This is helpful as many teams are using more than one tool across a SaaS company. I am sure you’ve noticed that more and more leaders want a consolidated report of how the business is doing.

The best part is you can get started for free—which is the plan I’ve been testing out—to see data in real time. I think these folks will continue to add more useful connections and pre-built metrics to aid SaaS leaders to make healthy business decisions.

Twitter is now X

We knew from day one the old Twitter would be no longer but Elon has made quick work of these massive changes. You might have seen in the news already that Elon has rebranded Twitter to X. There was talk of this coming in the future as Twitter looks to reach new heights and innovations through the app.

Linda Yaccarino, CEO of X (formerly Twitter) recently said, “X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”

This undoubtedly is good news—Twitter has been something marketers have put energy into over the years—updated features, tools, and abilities could drive more engagement. Not to mention, X also shares revenues with their Creators which might drive more influencers and UGC to the platform in the coming year.

Consumer confidence jumps in July

Axios and others have reported this is the highest level we’ve seen in two years. If you’ve been watching there does to seem to be more marketing job postings in the last several weeks. While there might not be a direct correlation it tells us that folks are preparing for growth vs. preservation of their brands.

Consumer confidence is always a good metric to monitor—as you know—when people spend and invest it keeps the wheels of the economy going. When the opposite occurs there is fear of recession thus people keep their powder dry.

We are likely not out of the woods yet. However, if we continue in this direction with jobs, consumer confidence, and consumer spending (minus nutty credit card debts at an all-time high) we could see some happy days ahead.

Thanks for joining us this week, and remember, you are almost there. Keep up the hustle!

Cheers,

Blake, Founder of Chasing Creative