UGC Collaboration: How Chasing Creative Partnered with Loftie to Drive Results ft. Becca Silver

Before the weekend I wanted to share a convo, we’re taking you behind the scenes of a collaboration that’s all about better sleep—and better marketing.

I sat down with Becca Silver from Loftie to talk about how their innovative sleep tech products are changing the way we rest and how Chasing Creative helped them scale their story through user-generated content (UGC).

In the video, we cover:

• The secret behind Loftie’s two-phase alarm and soothing sleep sounds 💤

• Why UGC is the ultimate game-changer for brands in 2025 🎥

• How to balance volume and quality when scaling content

• The importance of authenticity in connecting with audiences

Whether you're a marketer looking to scale your brand or just someone who could use a better night's sleep, this interview has something for you.

🎬 Watch it now: https://youtu.be/pm3_EXJXcJI

Here’s to waking up refreshed—and inspired! You can also grab your alarm clock, here.

—Blake

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