Learning in Public: From Marketing Roles to Building an Agency

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Hey Friends! I wanted to share with you a new project I’ve been working on in my free time, www.blakewisz.com to share more about my journey in creative and business. Below is a recent write up I would love to share with you. Have a great week!

Before diving into how I started a marketing agency in 2024, I want to introduce myself—especially if you’re new to my work.

I’m Blake Wisz. I live in Palm Coast, Florida with my wife Jasmine and our two young kids. I grew up in West Michigan, in a small town outside Grand Rapids.

My journey into business started shortly after high school. I earned a degree in Business Marketing from Cornerstone University in 2014, but before graduating I had already launched my own LLC and photography business. I took on local gigs—events, businesses, weddings—anything that helped me learn. At one point, I sold my motorcycle just to invest in better camera gear. That decision opened doors I couldn’t see yet.

That’s where I got hooked.

After that, I moved through several marketing roles, starting as an intern and working my way up in the faith-based nonprofit space. I worked with organizations like Our Daily Bread Ministries, My Utmost for His Highest, and the Tim Tebow Foundation. That chapter brought our family to Northeast Florida in 2019.

Those years taught me leadership, team dynamics, and how to build effective campaigns on tight budgets. As our family grew, I knew I wanted exposure to new industries.

That led me to Wired2Perform, a SaaS behavioral science and analytics platform focused on helping teams perform better through data. I loved the work—helping leaders build stronger teams with better insight. Like most startups, it was fast-paced and demanding.

At the same time, I helped launch the marketing and branding for The Link in Nocatee, Florida, working directly with founder Raghu Misra. Being involved in decisions for a 24,000 sq. ft. space alongside a founder taught me a lot about speed, risk, and growth.

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That season made one thing clear: I was ready for bigger challenges.

I joined Littledata next, a DTC-focused attribution and analytics company. I started in Growth Marketing and eventually became Head of Marketing. I led a strong team and helped refresh a long-standing brand while telling better customer stories for brands like Chomps, Johnnie-O, Grind, and Flux Footwear.

In 2024, the company restructured and downsized heavily. My team went from five people to one. Same work, fewer resources. I genuinely thought I’d be there long-term—it aligned with how I like to work—but business is business. That moment pushed me toward what I should’ve been doing all along.

Throughout every role, I kept freelancing—photography, video, marketing campaigns, travel shoots, and content creation for DTC brands. I also invested heavily in relationships.

Work has always been a big part of how I express myself. If there’s one takeaway here, it’s that careers—and businesses—are built through reps.

Two years into building Chasing Creative

One of our biggest early wins was onboarding Flxpoint as a recurring client. We partnered closely with their CEO to tell customer stories—something I had learned to do well over the years. That mix of storytelling and fast execution became foundational to Chasing Creative.

From there, we brought on SaaS, DTC, and B2B clients—both retainers and projects.

As of January 4, 2026, we’re still building—but with clarity.

What started as a few fractional roles has grown into a proper agency. We contract expert talent to build websites, run campaigns, produce video, and execute marketing that actually moves the needle.

Chasing Creative helps bold brands grow fast—with sharp creative, smart strategy, and no wasted moves.

Most of our growth has come from steady, compounding MRR. Many clients work with us long-term for marketing support, content, video, and paid performance. At the center of it all, I take a consulting-first approach—aligning goals, budgets, and timelines before jumping into execution.

In year two, we tightened operations—project management, workflows, and feedback loops. We run lean, with no fluff, guided by five core values:

• Ownership mindset – We treat every project like it’s ours.

• Creative with purpose – Originality that drives outcomes.

• Assume best intent, then solve – Trust first, solutions always.

• Confident collaboration – Strong opinions, mutual respect.

• Shared wins, shared growth – Success is a team effort.

So far, I’ve been the primary operator. That creates deep client relationships—but also limits scale. The next phase is bringing in the right people who want to build intentionally. The right fit thrives. The wrong fit exits quickly.

AI and modern SaaS tools have been major leverage points. With focus and repeatable workflows, one person can now do the work of several.

Lessons I’d pass on

Cash flow matters more than ideas.

Plan conservatively. Expect delays. Hire a bookkeeper as soon as you can and use tools like ChatGPT to pressure-test scenarios. It’s helped me reduce stress and make clearer decisions:

Reduce distractions—intentionally.

Surround yourself with people who are building—or who’ve already been there. You have to protect your attention.

Work on your business, not just in it.

I set aside time each week to look at the business—ideas, offers, campaigns, workflows. I use Monday to track them and assign future time. It’s the difference between stuck and intentional.

Celebrate wins—and losses.

Jasmine and I celebrate wins and losses alike. Every attempt is a rep. This past year I pitched two multi six-figure projects. Both passed—“you were close.” I celebrated anyway. The feedback made me better, and another one landed not long after.

Water the garden you already have.

We do client gifting. We grab dinners. We invest in teams—even people who aren’t decision-makers. Most of our growth has come from referrals and expanded relationships, not chasing the next shiny thing.

Final thought

Most relationships today are transactional. I’ve found transparency—with good intent—creates something better.

When you listen first, explain clearly, and show up consistently, trust builds. And trust is the foundation of everything worth scaling.