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Stay strong!

Hey, Hustlers!

With the holidays just around the corner, it’s the perfect time to elevate your marketing game. The Thursday Hustle is here to share insights and actionable tips to keep you ahead of the curve. This month, we’re honing in on three impactful strategies to wrap up November strong:

🎯 Running Ads on Meta
Get a jump on holiday campaigns by optimizing your Meta ads for maximum reach and ROI. From budget-friendly targeting tweaks to creative ideas, we’ll cover everything you need to make your ads stand out in the holiday crowd.

📸 UGC Photo Updates for Your Website
Give your website a seasonal refresh with authentic, user-generated content. Featuring real customer photos not only builds trust but can also drive higher conversions as people seek relatable holiday inspiration.

🍷 The Perfect Holiday Gift: Coravin
Whether it’s for yourself or a friend, Coravin makes an unforgettable gift. It lets you enjoy a glass of wine without pulling the cork, perfect for those who love savoring wine by the glass during cozy holiday evenings.

Let’s make November a powerful close to the year! Shoot me a reply if you have questions or need any campaign tips—let’s finish strong.

Running Ads on Meta

With the holidays officially here and Black Friday Cyber Monday (BFCM) right around the corner, it’s time to take advantage of the prime ad space now that political campaigns are winding down. As the dust settles from election season, ad costs are expected to drop, making this the perfect moment to push your holiday marketing campaigns full throttle on Meta.

Holidays bring a unique, high-intent audience. Consumers are actively searching for gifts, special deals, and inspiration for memorable experiences, which gives brands an incredible opportunity to capture this attention and turn it into revenue. And since most brands are competing for holiday dollars, it’s essential to keep a close eye on which of your ad sets are performing best. One effective way to do this is by using Meta’s Ads Manager reporting tools to visualize your data and optimize your approach.

A good place to start is by creating a report at Meta Ads Manager Reporting. Begin by tracking Click-Through Rate (CTR) per ad set. This metric is crucial as it shows which ads are compelling enough to drive user action. A high CTR generally signals that your ad is resonating with your target audience, while a low CTR may indicate a need for adjustments in creative, copy, or targeting.

Consider adding metrics like impressions and frequency to your report to get a broader view of each ad set’s health. Impressions will show you how often your ad is being viewed, while frequency reveals how many times the same person is seeing it. Keeping frequency in check helps prevent ad fatigue, which can harm performance. Regularly reviewing these metrics helps you make informed adjustments, ensuring that your holiday campaigns stay competitive and cost-effective.

UGC Photo Updates for Your Website 

This holiday season, let user-generated content (UGC) and quality product images work for you. UGC is a trust-builder: 84% of consumers say they’re more likely to buy from brands featuring authentic customer photos and reviews. In fact, recent studies show UGC boosts purchase decisions for nearly 80% of shoppers.

Take a page from Meehan Formulations’ playbook—they refreshed their site with lifestyle photos and UGC, which elevated engagement and conversions. For your brand, pair customer photos with pro product shots to drive credibility and stand out in the holiday rush. It’s the perfect combo for turning holiday traffic into loyal customers.

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HOLIDAY GIFT & PARTY FAVORITE: Coravin Timeless Six

The Coravin Timeless Six is a must-have for any wine lover, making it an ideal holiday gift or party tool.

This innovative system allows you to pour a glass without uncorking the bottle, preserving the wine’s freshness for months.

Perfect for sampling different wines at gatherings or savoring a special bottle over time, it’s a favorite among hosts and connoisseurs alike. Sleek and easy to use, the Coravin adds elegance to any wine experience, ensuring you can indulge in quality wine—one glass at a time—without waste.

🛎️And don’t forget right now Blank Nights is offering Thursday Hustler Subscribers 🤑10% off their cozy sweats with promo code: BLAKEWISZ 

Thanks for joining us this week, and remember, you are almost there. Keep up the hustle!

Cheers,

Blake, Founder of Chasing Creative