finish the week strong.

This week I found myself getting working at a healthy pace. Over the last several years I prioritized my career—being at a scrappy start-up.

Nothing wrong with that. It’s how I came about starting the Thursday Hustle. To share ideas, tips, and marketing insights that rev and marketing teams can use to work faster and in less time.

This week I want to share about the PAS Writing Framework, a real case study from my team on increasing social engagement 2-3x in 90 days, and Opus Clip which I’ve been using for video content.

As always shoot me a reply if you have questions.

PAS Writing Framework to boost engagement (try it)

Have you ever felt like your message just isn't getting through to your audience?

You're not alone.

I've been there too, spending hours crafting the perfect message, only to see it fall flat. It's frustrating, right?

But here's the thing. I've found a solution. It's called the PAS framework.

Problem, Agitate, Solution. Sounds simple, doesn't it?

But trust me, it's a game-changer. Let's break it down.

First, you identify a problem. Like, say, the hassle of grocery shopping. Then, you agitate it. Talk about how frustrating it is when you can't find what you need or when your favorite brand isn't on sale. Finally, you present the solution. A convenient app like Instacart that ensures you never miss out on a product again.

And voila! You've got a message that resonates.

The best part?

This framework isn't just for marketing. It can be applied to any subject matter, any business.

So, are you ready to give it a shot? Remember, it's all about Problem, Agitate, Solution. Give it a try and see the difference it makes.

Are you social selling? Engagement helps.

We recently wrapped our content work with Flxpoint—can we brag on them for a minute?

In 90 days they were able to 2-3x their social media engagement metrics.

The formula? Consistent and engaging video content with their suppliers, customers, and partners.

Sounds easy right?

Wrong. SaaS leaders know that creating content is only half the battle. Distribution, content calendars, wrangling guests, it's a full-court press guys.

Opus Clip to enhance your vid flow

Have a ton of long-format video content? You could be sitting on a treasure trove of shorts for channels like Instagram, TikTok, and YouTube.

And i’ve seen brands with small followings get higher organic engagement on shorts then their long form content.

Oh, that doesn’t mean that long formant isn’t needed but at the top of the funnel shorts are often an intro to your brand or service.

And its easy to get started:

Step 1: Drop all your long format videos in a folder

Step 2: Get Opus Clip Pro and then drag and drop the files—go do something for a half hour and come back (if you have a lot of content)

Step 3: Review the clips made (make sure to double check the spellings etc)

Step 4: Connect your social accounts right in Opus Clip and schedule the next two or three months of posting consistently

And come back to let me know how the performance was!

The secret to growing on LinkedIn in 2024

There's a rising demand for high-quality video content on LinkedIn, creating a major growth opportunity.

How can you capitalize? Just grab your existing videos, and use OpusClip to turn them into clips and schedule them to post on LI.

Read our full breakdown for free here

Thanks for joining us this week, and remember, you are almost there. Keep up the hustle!

Cheers,

Blake, Founder of Chasing Creative

P.S. I am trying to grow this thing—mind forwarding to a friend who would dig it? Send me a screenshot and you’ll be entered in to win some FREE swag!