Shoplift + Inflation Rates + Meta Updates

finish the week strong.

What’s up guys?

This week we waited a day to bring you the Thursday Hustle!

That is because we are excited to share about our new technology partner, Shoplift!

Each week, I ponder ways to enrich your journey with cutting-edge SaaS tools, irresistible discounts, and the latest buzz in sales, marketing, and business growth.

We're diving into CRO through Shoplift, exploring the latest on inflation rates, and uncovering the exciting updates from Meta's ad world. Buckle up!

Partner Announcement: Shoplift

We're excited to announce our partnership with Shoplift.ai, a leader in AI-driven e-commerce optimization.

We've been fans for a while now and it only makes sense for us to work closer together as we build and scale brands in the ecommerce space.

This collaboration allows us to offer advanced insights, personalized customer experiences, and streamlined operations to our clients, all powered by Shoplift's cutting-edge AI technology to crush CRO.

At Chasing Creative, we're committed to driving growth for our clients, and this partnership is a significant step forward.

Stay tuned for updates on how we’ll be enhancing our services together!

U.S. Inflation rate drops… slightly

The U.S. inflation rate has slightly decreased to 2.9% in July 2024, down from 3% in June. This marks the lowest inflation rate since early 2021, reflecting a steady decline in price pressures across the economy. The moderation in inflation is largely due to stable gas prices, a decrease in used car prices, and a slowdown in grocery price increases, although housing costs still contribute significantly to overall inflation.

This slight dip in inflation could signal a favorable time to increase sales. With inflation easing, consumer purchasing power is relatively stronger, and lower prices might encourage more spending.

Additionally, as the Federal Reserve considers potential interest rate cuts, borrowing costs could decrease, leading to increased consumer confidence and spending. This environment creates an opportunity for businesses to capitalize on consumer willingness to spend, making it an ideal time to boost sales efforts.

New updates to Meta for data and ads

Meta is announcing significant updates to its ad delivery system.

These changes leverage enhanced AI models and new infrastructure to improve alignment with third-party data sources, offering better ad delivery based on tools like Google Analytics.

The updates also include a new incrementally optimization for advertisers focused on measuring incremental results, and the introduction of Value Rules, which allow for more precise targeting based on customer insights within Ads Manager.

Tea Runners: Discount for Thursday Hustle Readers

Their award-winning tea subscription is a great way to discover new teas to love. You can go with their professionally curated selections, or fully customize every box from over 30+ monthly selections. 

Tea Runners is the only loose leaf tea subscription that allows you to fully customize each box.

New teas every month.
Pause, skip, cancel anytime.

Plus take off 10% on your order or subscription with code: BLAKE10

Thanks for joining us this week, and remember, you are almost there.

Keep up the hustle!

As always if you need marketing support in your business reach out.

Cheers,

Blake, Founder of Chasing Creative