finish the week strong.

Do you find yourself racing to get things done at the end of the week?

Sometimes it feels like when you get one thing done another hits your desk.

But I started this newsletter to bring you tips, tricks, and roadmaps to getting things done.

How? I share walkthroughs, tools, trends, and updates from marketing and business world.

This week I focus on how you can distribute more video content faster, building a content strategy in Notion, and how businesses are social selling quickly with Warmly.

Make and post video content faster

Struggling with video content creation?

You're not alone.

Many B2B businesses find it challenging to produce engaging video content consistently. It’s complex and time-consuming, which can hold back your marketing strategy.

Imagine the opportunities slipping through your fingers because your competitors are quicker to publish compelling videos.

This gap could be critical in a digital landscape where visual content dominates.

But here’s the good news!

I’ve broken down a straightforward, efficient video production and distribution framework that’s perfect for B2B businesses.

My latest YouTube tutorial demonstrates how to use tools like Riverside.fm and Wondershare Technology's Filmora app to simplify the entire process.

You’ll learn to enhance your videos with professional edits from automatic transcription to audio clean-up and how to tailor content for various platforms.

Plus, I show you how to use AI tools like ChatGPT to craft video titles and descriptions that capture your brand's voice and resonate with your audience.

Check out the tutorial to streamline your video production and get ahead in your content game.

Building out content in Notion

Over 80% of marketers say they don’t have a written content strategy.

How are they measuring success? I am all for creativity and developing content in real-time. But to be effective you need to map out a solid direction.

And that is why I’ve created a quick guide to how you can use a free tool called Notion (they have paid enhanced versions).

Dive into the guide to see how writing a content strategy out can enable consistency, help establish a social calendar, and keep everyone on the same page within your business.

Warmly ai to speed up your social selling

Have you heard of social selling? It’s exactly like it sounds like. Finding leads online via social engagement, posting, and outreach.

And its a huge part of todays sales flow. I am bullish on LinkedIn paired up with Warmly Ai.

One of the toughest parts of selling is making the right connections at the right time—especially on LinkedIn.

Of course you can send Inmail but many don’t always engage. Here is a campaign process I recommend testing with your team this week.

Step 1: Set up an ad on LinkedIn targeting our ICP

Step 2: Install and turn on warmly via a slack channel for realtime updates

Step 3: Run dem ads!

Step 4: Use the automation to reach out to the traffic that warmly de-de-anonymizes and serves up via slack.

And before launching make sure you have a clear offer or resource to provide value to the individual you are engaging right away. You got it.

P.S. Bonus points if you have conversions api tracking for retargeting!

Thanks for joining us this week, and remember, you are almost there. Keep up the hustle!

Cheers,

Blake, Founder of Chasing Creative