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finish the week strong.

Hey there, hustlers!

This week, I had the pleasure of attending SubSummit in Dallas, where the best subscription brands gather to share the latest and greatest in the industry.

One big takeaway? Brands are willing to take a hit in the first few months to boost Lifetime Value (LTV) down the road. It’s a strategy worth considering, no matter your business model. Read more below.

Let’s dive into this week’s tips:

🚀 Lead Gen with Distribute: Simplify your sales process and boost your lead generation with Distribute’s powerful tools and features.

🎥 Boost Business with Video Content: Learn my proven framework for creating consistent video content that drives results.

As always, shoot me a reply if you have questions.

ONE KEY TAKEAWAY FROM SUBSUMMIT IN DALLAS THIS WEEK

Do you subscribe to any brands?

This week I attended Subsummit in Dallas.

It is an annual conference where some of the best brands on the planet running subscription programs come to gather, network, and learn.

Key experts in SAAS, Logistics, Product, and more get on stage or expo to share what is next in the world of subscriptions.

And the digital landscape is shifting.

Brands need to focus efforts on keeping costs down and retention up.

One of the biggest things I’ve learned is that they are willing to take a loss on the first few months of a new member to have a higher Life Time Value (LTV).

And no matter if your business is a one-time purchase or recurring we all know that LTV is the goal with every customer we have.

That is because the cost of acquisition is so high these days. And competitive.

Here is what I challenge you with.

Send a note to your team and ask them—how do you think we could increase LTV in the next 60 days?

What is something we could add?

or what are some incentives we could provide upfront…in order to gain much more in the backend of the relationship?

If you want to learn more about Subsummit and check it out in 2025 head, here.

or if you want to see a few of my posts from the three-day event head over to Chasing Creative’s Instagram feed.

LEAD GEN WITH DISTRIBUTE

Want to simplify your sales process?

I came across Distribute when I was looking to amp up my lead gen tools, magnets, and process.

Being a solopenuer I don’t have the luxury of a team or SDR. Rather, content, referrals, and education are the number one way to get new clients.

And after trying out Distribute I have to say their deal rooms make sense.

How could having one SPOT for lead magnets to onboarding help your workflow? Could you close more deals or use the analytics to unwrap potential in your current flow?

It’s free to try out. Give it a go.

BOOST BUSINESS WITH VIDEO CONTENT

Trying to build out a better top of funnel?

Video might be key. I’ve worked with dozens of brands and leaders to help develop consistent video content this year.

In this video, I’ll show you my exact framework for doing so.

Dive in and as always let me know if you have any questions or need a hand.

And remember organic content is a marathon not a sprint.

GROWING ON LINKEDIN

_{Join over 50 LinkedIn Top Voices and a thriving community of more than 22,500 students who have collectively generated an astounding 17 billion impressions with The LinkedIn OS. This powerful framework has become a cornerstone.}

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Thanks for joining us this week, and remember, you are almost there. Keep up the hustle!

Cheers,

Blake, Founder of Chasing Creative