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🚀 The Thursday Hustle

September 4, 2025

⚡ Client Wins & Creative Work

This past month has been a reminder of why I built Chasing Creative. We’re pushing out smart, strategic websites for clients like Bryte Light and Mero Concepts, producing high-impact video case studies (wtec + 1547 + Crux), and experimenting with UGC partnerships for brands that want authentic reach. Each project reinforces the value of blending creativity with measurable outcomes.

📊 Lessons From the Trenches

• Cash flow is everything. I’ve been feeling the pressure of expenses hitting faster than receivables. A simple buffer or rainy-day fund removes the stress.

• Ad spend needs guardrails. A $500 Google overspend reminded me: systems break, but clients need options, not excuses. Always show the game plan.

• Retention > acquisition. Aiming for $30K+ MRR means less chasing, more building with the right partners.

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🎥 Creative Notes

Video work is evolving. A $5K shoot today isn’t just cameras and edits—it’s strategy, storytelling, and packaging assets for every platform. Bundling “credits” is working well with clients, and I see this becoming our standard model moving forward.

💡 Personal Hustle

Scaling an agency isn’t just about clients. It’s about values, team, and systems. I’ve been doubling down on:

• Clear scopes in Notion & Monday.com

• Investing in team members who think like owners

• Writing more often (blogs, LinkedIn, this newsletter) to clarify what matters

🌎 Takeaway of the Week

Your business doesn’t grow by adding more to your plate. It grows when you build frameworks that can scale without you.

Until next week,

Blake, Founder of Chasing Creative

www.chasingcreative.io