UGC Could Be Your Unlock

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📬 The Thursday Hustle

Hey—

Happy Thursday. Let’s talk UGC? Not only do we help brands create content but I’ve also personally created content for tons of brands over the years and even driving $1200 in personal income this month from making UGC videos on the side—I love how creators can make bank from home and help businesses promote their products.

UGC: The Secret Weapon for 2025

Every year, marketing gets noisier. Ads feel like wallpaper, email open rates dip, and customers scroll faster than ever.

But one thing still breaks through: real people, real voices, real stories.

That’s why user-generated content (UGC) is dominating right now. It’s raw, it’s authentic, and—it converts. In fact:

• 79% of buyers say UGC influences their decisions.

• Brands using UGC see a 29% higher conversion rate.

Not bad for content you don’t have to produce yourself.

So how do you actually win with UGC in 2025? I pulled together 10 strategies that are working across industries—and some you can probably start testing tomorrow.

Let’s dive in 👇

🔟 UGC Marketing Strategies You Need in 2025

1️⃣ Pick Your Playground
Not every platform plays the same:

• TikTok = fun + story-driven

• Instagram = polished visuals

• LinkedIn = B2B storytelling

• X (Twitter) = fast + conversational

2️⃣ Write a Killer Brief
Creators need clarity: budget, goals, top 3 selling points, tone.
Clear brief = better content.

3️⃣ Pay + Praise Creators
Cash 💵 + perks 🎁 + recognition 👏. Treat them like partners.

4️⃣ Get Data & Consent Right
Clean data = clean ROI. Use Axeptio + server-side tracking + Conversion API.

5️⃣ Set Real Goals
Know if you’re chasing awareness, engagement, or conversions before you launch.

6️⃣ Don’t Sleep on Dark Social
DMs, texts, private shares = hidden gold. Make sharing easy with QR codes + trackable links.

7️⃣ Hook ‘Em Fast
First 3 seconds matter. Test bold statements + curiosity hooks.

8️⃣ Build a Tribe
Ambassador programs, private groups, community challenges—UGC is stronger with community.

9️⃣ Post-Purchase is Gold
Ask for reviews, feature customer content, reward repeat UGC.

🔟 Repurpose Like Crazy
That one fire TikTok? Turn it into ads, carousels, blog embeds. Stretch it.

🎯 The Takeaway

UGC is no longer optional—it’s the engine of modern growth marketing. Brands that figure it out will spend less on ads, build deeper trust, and scale faster.

👉 Want to plug UGC into your marketing system? That’s what we do at Chasing Creative.

Have a great week!

Blake & the Chasing Creative Crew