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📬 The Thursday Hustle

Hey—

Happy Thursday. We pressed pause on the newsletter while everyone soaked up the last bit of summer and got through the back-to-school shuffle.

Meanwhile, Chasing Creative hasn’t slowed down—we added a new operations and customer success teammate and kept pushing projects forward for our clients.

We’re also zeroing in on this newsletter’s focus: supporting the biggest thing we promote—case study videos. Real stories, real results, built to actually drive business.

This week, it’s quick hits from the frontlines of content, websites, and marketing that respect your budget.

Here are a few tools, lessons, and recommendations we’re leaning on for the next cycle:

Case Study Videos

I’ve been thinking a lot lately about how trust gets built in business. The truth is, your customers are usually your best hype team—you just have to give them the mic (or in this case, a camera).

That’s why I’m such a fan of case study videos. They’re not just testimonials—they’re stories that show real people, real challenges, and real results. And the numbers don’t lie:

• 🎥 95% of people say video helps them better understand a product or service.

• 🤝 92% of B2B buyers say they’re more likely to buy after seeing trusted customer proof.

• ⏳ Visitors spend 2.6x more time on websites with video.

• 📈 Businesses using video grow revenue 49% faster than those that don’t.

When we produce these at Chasing Creative, we keep it simple:

• Get a natural conversation with your customer (no stiff scripts)

• Shape it into a story: challenge → solution → results

• Cut edits that can live everywhere—your site, LinkedIn, TikTok, even in a sales deck

The end result? You’re not the one saying “we’re great.” Your customer is showing it for you—and that kind of trust just hits different.

If you’ve been on the fence about trying video, this is the one I’d start with. Want me to outline how a case study video could fit into your sales or marketing strategy?

Just hit reply—I’d love to talk through it.

Cheers,
Blake